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Columbia Market Analyzer

Is your listing sitting cold — or are buyers about to move? Plug in your Zillow numbers and find out in 30 seconds.

Analyze My Listing See How It Works

Already listed? This isn't a solicitation — just useful data.

Free Analysis Tool

Run Your Free Listing Analysis

Enter your Zillow views, saves, and days on market. Get a benchmarked Greater Columbia reading in plain English.

Choose Your Analysis

What are we analyzing?

Pick your situation and I'll crunch the numbers for you.

🏡
Buyer
How competitive is a home I want?
📈
Seller
How is my listing performing?
🔎
Agent Check
Is the listing agent strong or weak?
Step 1 of 2 — Zillow Data

Enter the listing details

Grab these three numbers from the Zillow listing page. You'll find them in the listing stats section.

Total views on listing
Total saves (favorites)
Days since listed
Please fill in all fields to continue.
Benchmarked against the Greater Columbia & Lexington, SC market
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Views / Day
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Saves / Day
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Days Listed

    →
    ← Run another analysis

    Already listed? This isn't a solicitation — just useful data.

    How It Works

    Three numbers. One clear answer.

    You don't need to be a data analyst. You just need to know what Zillow isn't telling you.

    01
    Pull your Zillow stats
    Open the listing on Zillow. Grab your views, saves, and days on market — visible to anyone on the page.
    02
    Enter your numbers
    Type in the address and the three stats. No account, no email, no catch. Takes about 30 seconds.
    03
    Get your market read
    The tool benchmarks your engagement against Columbia and Lexington market data and gives you a clear signal: hot, warm, or cold.
    What You'll Learn

    What your listing data actually means

    National benchmarks don't apply here. Every reading is calibrated to the Columbia and Lexington market.

    Views vs. Saves Ratio
    High views, low saves is a red flag. We decode what buyers are telling you with their clicks — and what they're not.
    Days on Market Context
    30 days means something different in Lexington vs. Northeast Columbia. We benchmark against your submarket.
    Price Tier Calibration
    A $300K home and a $700K home have completely different engagement patterns. We adjust for that automatically.
    Agent Evaluation
    Wondering if the listing agent is strong or inexperienced? Run their Zillow stats through the Agent Check tool.
    SC Market Context
    Lake Murray, Lexington, and Columbia each have unique buyer pools and seasonality. Your reading accounts for all of it.
    Common Questions

    What sellers and buyers are asking

    Answers calibrated to the Greater Columbia and Lexington, SC market.

    How many Zillow views should my Columbia or Lexington home be getting? +
    A well-priced home in the Greater Columbia area typically sees 150–350 views in its first 7 days, depending on price point and neighborhood. Entry-level homes in high-demand areas like Lexington, Irmo, and Northeast Columbia often see higher early traffic. Lake Murray waterfront homes and luxury listings above $600K move more selectively but tend to attract more qualified viewers. If your views are strong but saves are low, the price or photos may be the issue — not the exposure.
    What does a good views-to-saves ratio look like on Zillow? +
    A healthy benchmark is roughly 1 save for every 10–15 views in the first two weeks. A ratio significantly worse than that — say, 1 save per 40 views — usually signals a price or presentation problem. Buyers are finding the home, clicking in, and leaving without expressing interest. That's actionable data, not bad luck.
    How many days on market is too many in the Columbia area? +
    It depends on where you are and what you're priced at. In Lexington and West Columbia's core submarkets, anything over 21 days in a normal market starts to raise buyer questions. In Lake Murray communities and higher price tiers, 30–45 days is more typical. The key is whether engagement is holding up as days accumulate. Declining views and saves alongside rising days on market is the warning sign.
    My home has lots of views but no offers. Why? +
    High views with low saves usually points to one of three things: price, photos, or first impression at the door. Zillow engagement tells you buyers are finding your home. If they're not saving it or scheduling tours, something in the presentation is breaking the connection. A pricing adjustment, a photography refresh, or staging changes can shift momentum quickly.
    How do I use the Agent Check tool? +
    Go to the listing agent's Zillow profile — you can find it by clicking their name on any listing. Grab their number of sales in the past 12 months, average days on market, Zillow rating, years licensed, and list-to-sale ratio. Enter those stats in the Agent Check section and you'll get a clear read on whether they're a strong, average, or weak performer in this market.
    Does the Columbia market behave differently than the national average? +
    Yes — and it's why national benchmarks often mislead sellers here. The Midlands market has strong spring demand from February through May, a slower summer, and a secondary fall window in October and November. Military relocation from Fort Jackson, University of South Carolina activity, and Lake Murray seasonal buyers all create demand patterns unique to this market. What looks slow nationally may be completely normal for Columbia in August.
    Is this tool connected to Zillow? +
    No — and that's intentional. The tool uses data you can already see on your own Zillow listing page: views, saves, and days on market. You enter those numbers, and the tool benchmarks them against local market research. No account connection, no data scraping, no login required.
    My home is already listed with another agent. Can I still use this? +
    Absolutely. This tool is data, not a pitch. If your listing is active and you want to understand what your Zillow engagement is telling you, run the analysis. No obligation, no follow-up unless you reach out. If you're already listed, this isn't a solicitation — just useful information.
    From the Field
    "What I see constantly in the Columbia and Lexington market is that the data doesn't lie. Homes priced right and marketed well move fast. The ones sitting at 45+ days almost always have a price story — and the Zillow numbers tell that story before the first price drop ever happens. This tool puts that same data in your hands before you make a move."
    Courtney — Pawmetto Homes Team, Tzedi Co Realty. Licensed since 2021. Serving Greater Columbia, Lexington & Lake Murray.
    Built by a Local Agent

    Built because you deserve better data

    Most agents tell you to wait. Most dashboards give you numbers without context. The Columbia Market Analyzer was built by Courtney with the Pawmetto Homes Team to give buyers and sellers the same market intelligence used every day — free, with no strings attached.

    Courtney serves the Greater Columbia and Lexington areas of South Carolina, including Lake Murray and surrounding Midlands communities. With a clear plan, strong negotiation, and marketing built to get results, the Pawmetto Homes Team helps buyers and sellers make smart, confident decisions.

    We're based in this market. We track it daily. And we believe informed clients make better decisions — whether they work with us or not.

    Licensed in South Carolina since 2021 • Tzedi Co Realty

    5+
    Years serving the Columbia & Lexington market
    2021
    Licensed in South Carolina
    3
    Core markets: Columbia, Lexington & Lake Murray
    Free
    No login, no pitch, no obligation
    Ready to Know Where You Stand?

    Get your free analysis — no login, no pitch, no pressure.

    Run the numbers and know exactly where your listing or offer strategy stands in today's Columbia market.

    Run My Free Analysis

    Pawmetto Homes Team at Tzedi Co Realty • Serving Greater Columbia, Lexington & Lake Murray
    pawmettohomes.com • If your home is already listed, this isn't a solicitation — just useful data.

    Columbia Market Analyzer — a free tool by Courtney | Pawmetto Homes Team • Tzedi Co Realty
    Serving Greater Columbia, Lexington, Lake Murray & the SC Midlands
    Data benchmarks sourced from Zillow engagement research. Results are analytical estimates, not guarantees.

    Contact Details

    Courtney Mccullough

    Phone

    (803) 307-7788

    Email

    [email protected]

    Address

    5300 Sunset Blvd Ste B Lexington SC 29072

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